Designer Perfume: Celebrities Create Upheavel
in an Old Trend
Designer perfume deveoloped by cosmetics companies were responsible for the fragrances that lined counters in
posh department stores. Names like Estee Lauder, Chanel, and Guerlain, were all the rage and these companies
would often get celebrities to endorse their designer perfumes. Now days, celebrities don’t seem to want to endorse
another companies designer perfume. The rage in Hollywood is for every starlet to have her own line of designer
perfumes and cosmetics.
Do The Celebrities Actually Have A Hand In Things?
The extent to which a celebrity is involved in the designer perfume that is sold in their name can vary. Some
celebrities turn the design tasks over to professionals and simply give their approval on the finished products.
Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer
perfume.
While Celine Dion says she was involved in every aspect of the development of her designer perfume, that doesn’t
mean she donned a lab coat and actually mixed the vials of scent like a proverbial mad scientist. Rather she was
involved in the development process that decided just what kind of scent she wanted to manufacture. She also took
part in designing the bottle and the marketing of her newest line.
Jennifer Lopez is another celebrity that likes to be involved in the production of her designer perfume. Having
once worked at a cosmetics counter, she knew exactly what she wanted her signature fragrance to smell like. The
company that worked out the fragrance combination credits her with adding the hint of sake scent that tops off the
perfume. She even had the bottle design include a pretend diamond ring or necklace on the neck in tribute to her
penchant for wearing jewelry. By keeping involved with each aspect of her scent’s development, she can make sure
that the perfume genuinely reflects who she is.
Paris Hilton doesn’t claim to be involved in every aspect of her perfume designs however she does take a large
role in the marketing of her perfume. Without her famous face, the perfume would probably get lost amidst the many
other fragrances at the local drug and discount store.
Celebrity Designer Perfumes Grow In Popularity
When celebrities, such as Elizabeth Taylor, first introduced designer perfumes decades ago, the reaction was
mixed. Some critics felt that celebrity perfumes were just a fad. Today with many celebrities, such as Sarah
Jessica Parker and Britney Spears, joining the ranks of perfume makers, the sales of celebrity fragrances is
growing in leaps and bounds. The question you must ask yourself is what happens to perfumes like the Britney Spears
line or Paris Hilton Line when the celebraty goes out of fashion?
Check out some of these fragrances
Lancome Perfume
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